OG & SEO Best Practices

Ensuring your content supports rich snippets is critical for click-through rates. Here are the simplified best practices we recommend auditing for:

1. Title & Description

  • Title: Keep it under 60 characters. This is what users see first.
  • Description: Keep it between 50-160 characters. Make it actionable.

2. Images

  • OG Image: Recommended size is 1200x630 pixels (1.91:1 ratio).
  • Twitter Image: Use twitter:card set to "summary_large_image" for big previews.
  • Always use absolute URLs for images (e.g., https://...).

3. Consistency

Ensure your og:title matches your twitter:title (and <title>) unless you have a specific reason to vary them. Consistency builds trust.